Target has introduced Target + (pronounced “Target Plus”). It is a curated assortment of products from third-party sellers on Target.com. It is designed to complement Target’s current assortment with thoughtfully selected additions in popular areas like home, toys, electronics and sporting goods.
To start, Target + will offer an expanded array of running shoes, more outdoor décor and patio accessories, a broadened assortment of STEM learning toys, new musical instruments and baseball gear for all skill levels.
You can find Target + products seamlessly integrated into Target.com with new items added in categories that you would love to see more product in. You won’t find Target + items at Target’s brick-and-mortar stores.
Target says each partner is carefully selected and invited into the program, guests will find more of what they’re looking for with the high quality and value they expect to find at Target.
“Target + provides guests with a curated selection of product choices that enhance our existing assortment, with the perks they enjoy from Target, like 5% off with a Target REDcard, free shipping and easy in-store returns,” said Rick Gomez, Target’s chief marketing and digital officer.
“Guests look to Target for great products. With Target +, we aim to give them easy access to even more great products by partnering with best-in-class speciality and national brands that will help guests save more and get more done in just one stop to Target.com.”
What does this mean for fans of Target? It means you now have more opportunists to save money on things you love. Buy a Target + product from Target.com, use your REDcard, and save 5% on that item. The REDcard savings works the same for regular Target and for Target + products.
If you purchase a Target + item, and find that it wasn’t as you expected it to be, you can return it. Based on what Rick Gomez said, it looks like you can return Target + items to Target’s physical stores.